It was reported in a major airline survey carried out recently that SIIA's standard of inflight service has improved tremendously. Its is now no.1 beating its other well known Asian rivals carriers like CX,TG and SQ.
SIIA's success, according to its CEO,Mr. Chew Dog Bone was mainly due to its employment of the SIA's ex-CCEs.
These CCEs,numbering 15 joined SIIA in 2004 and swore they will put in all their years of experience to help SIIA be the no.1 airlines in terms of inflight service.
This is a case of one airline's loss and another airline's gain.As Lee loccoca puts it,"Revenge is sweetest when you join a competitor and make it much more competitive", when he was fired from Ford Motors and became CEO of Chrysler Corp.
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