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Sunday, 21 January 2007

Replace the SIA Girl Icon?

There had been talks about SIA quitting Batey Ads. as its most important customer and partnering someone else. There are also talks about replacing the SIA Girl Icon (refer Sunday Times page 3 & 4) which many people are opposed to.
I do not think SIA is going to totally do away with the SIA Girl Image. SIA would, in my opinion,upgrade the SIA Girl Image to keep up with the times.
The SIA Girl need to change her hairstyles and get rid of the red lipsticks. Wearing of 'buns' are no longer fashionable years ago. A makeover is reasonable but to get rid of this icon is far too risky.
I always believe SIA management is extremely capable and successful. It has that Midas touch, who knows, maybe able to turn the present icon into a golden one. So lets leave this crucial task to SIA.

4 comments:

Anonymous said...

Lolit said...
If ever SQ replace the Singapore Girl image Ill be the first to protest. The sarong kebaya is almost magicalput a girl in it touch up with make-up and instantly the image is almost surreal. After all ppl fly to b wth the singapore Girl coz inside all aircrafts they r all the same is the girls that makes the difference.

Anonymous said...

SIA would not replace the Icon but would change her kebaya into a business suit,so she would look more business-like and elegant. Sure lah u would protest. Bet u still have yr Balmain kebaya,rite?

Anonymous said...

LOita said..
Why want to b the same like others when ppl like bec were r different hv they ever thought of that?? I wonder...
Business suit.. why?? we r asian airlines why wear biz suits??..wait end up look sales girls...aiyohhh!!!
NO NO NO...Mr CEO hope ur readg this.....

Anonymous said...

maybe wear a jacket over the kebaya..hehehe