There had been talks about SIA quitting Batey Ads. as its most important customer and partnering someone else. There are also talks about replacing the SIA Girl Icon (refer Sunday Times page 3 & 4) which many people are opposed to.
I do not think SIA is going to totally do away with the SIA Girl Image. SIA would, in my opinion,upgrade the SIA Girl Image to keep up with the times.
The SIA Girl need to change her hairstyles and get rid of the red lipsticks. Wearing of 'buns' are no longer fashionable years ago. A makeover is reasonable but to get rid of this icon is far too risky.
I always believe SIA management is extremely capable and successful. It has that Midas touch, who knows, maybe able to turn the present icon into a golden one. So lets leave this crucial task to SIA.