Frankly, as a shareholder,I do not mind the cost cutting measure. The airline is suffering in terms of profits and its standing as the best in the world.
The union people are also very understanding. I read in the ST that the president pledged to help the airline in this difficult time. Bravo union boys and gals!
SIA, I was told should open up its sports club for public membership and sell its 49% stake in VS. Generate more fund so can appease the shareholders.
The other thing the management could do is to close or scale down SIA as a major airline and concentrate on SilkAir, Scoot and other subsidiaries.In a long run the it will be more profitable, that's what I think.
Don't worry about being a big and prestigious airline, just concentrate on making $$$ for the shareholders.
The award was in 2009 but last year SIA was ?????