I have been a loyal SQ customer since I moved to Singapore over 25 years ago. In that time, Singapore Airlines has only gotten better year to year. The crew are the best I've ever flown with, helpful, always smiling, organized and relaxed boarding, fantastic media access, wi-fi. great equipment, clean comfortable cabins/seatts, arrival/departures always timely...I can go on and on! Of course there is a bit of premium over other airlines but then there is no apple for apple comparison.